Is ESG Still Relevant Today? Moving Towards 'Sustainability and Green'
- Eitan Aharoni
- Aug 8, 2024
- 2 min read
In the rapidly evolving landscape of corporate responsibility and environmental awareness, the relevance of Environmental, Social, and Governance (ESG) criteria is a subject of ongoing debate. While some argue that the focus should shift entirely towards broader sustainability and green initiatives, ESG remains a vital framework for evaluating and improving company performance on key non-financial factors.
The Continued Importance of ESG
ESG criteria provide a structured approach for companies to assess their environmental impact, social responsibilities, and governance practices. This framework has proven crucial in helping investors make informed decisions by highlighting risks and opportunities that traditional financial metrics might overlook. According to a 2023 report by McKinsey, businesses with strong ESG practices tend to perform better in the long run, attracting investment and gaining competitive advantages through enhanced reputation and risk management.
Moreover, regulatory pressures continue to reinforce the importance of ESG. The European Union’s Corporate Sustainability Reporting Directive (CSRD), for instance, mandates more comprehensive ESG disclosures from companies, ensuring greater transparency and accountability.
Perception Shift: From ESG to Sustainability and Green
While ESG remains a cornerstone, there is a growing emphasis on broader sustainability and green initiatives. This shift is driven by a more holistic understanding of environmental impact and a pressing need to address climate change. Companies are increasingly integrating sustainability into their core strategies, moving beyond compliance to proactive stewardship. This includes initiatives like carbon neutrality, renewable energy adoption, and circular economy practices.
The perception shift is also influenced by consumer and stakeholder expectations. Modern consumers, particularly millennials and Gen Z, prefer brands that demonstrate genuine commitment to sustainability. This trend is supported by a 2022 Nielsen report indicating that 73% of global consumers would change their consumption habits to reduce environmental impact.
Conclusion
While the focus on sustainability and green practices is essential and increasingly prominent, ESG remains highly relevant today. It provides a critical foundation for sustainable business practices by offering a comprehensive framework for addressing environmental, social, and governance issues. The future likely lies in the integration of ESG principles within broader sustainability strategies, ensuring businesses are resilient, responsible, and ready to meet the challenges of the 21st century.
In essence, rather than viewing ESG and sustainability as competing concepts, companies and investors should see them as complementary elements of a comprehensive approach to corporate responsibility and long-term success.

For more insights on the evolving landscape of ESG and sustainability, consider exploring resources from McKinsey (https://www.mckinsey.com/ and Nielsen https://www.nielsen.com/.


